WHAT IT'S ALL ABOUT

Real briefs, set by real clients, judged by the industry's top creatives. As part of the D&AD New Blood Awards 2021, my team and I submitted our ideas for the Fossil brief – emerging as winners. 🏆

https://www.dandad.org/awards/new-blood/2021/fossil-msl/3821/fossil-digs-deep/

THE BRIEF

How can Fossil remind people to value time? This has been especially true in 2020, where everyone has discovered that time to focus on the good things is one of the most important gifts in life. Develop a PR-able idea that builds belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them.