Together with Minister Tan Chuan-Jin! ✨
Reduce the stigma of using dating services.
To convince singles to use dating services to widen their social circle.
Dating services are not for people who are desperate.
Widening your social circle increases your chances of meeting someone to date.
It starts with a connection – The more people you meet, the more chances you have at meeting a potential partner.
We came up with a combination of technology (wristband and mobile application), paired with marketing tactics that included:
1. Warehouse party (Event)
2. YouTube ads
3. Collaborations with local YouTubers
4. Social media management
Some Interview Quotes
Though we did not get selected to execute our integrated marketing and communications campaign, we felt that we had tackled the brief in the best way we could.
Lunch after our presentation! 🍝