I participated in the brief given to us by Boeing, a multinational plane manufacturing company. Boeing was looking towards an improved future flight experience, with the technological advancements of the next two decades.
*In-depth details of this project cannot be disclosed due to a non-disclosure agreement with Boeing
At the Ladies' Market in Hong Kong! 👗
Boeing had sent half of our team to Hong Kong, to do observations on board the plane, as well as to find out how our target audiences behave and feel. Our observations and interviews helped us tremendously with user empathy, and our formation of personas to help us better understand our target audiences.
Based on all the trends and insights of our potential consumers, we developed ideas and concepts to build a better future flight cabin experience for Boeing. We also worked on many prototypes and also a co-creation process to improve our ideas.
As I worked with students from all different courses (such as business, engineering, architecture and design students), I learnt to work to my strengths as part of collaborative team, and it pushed me to contribute and value-add as the only Media & Communication student working on this project.
After our flight observations ✈️