WHAT IT'S ALL ABOUT

As part of my Integrated Marketing Communications (IMC) module, we were asked to develop an IMC plan for a specific brand challenge of our choice. The brief also requested that we:

  1. Review the market situation facing our chosen brand
  2. Identify the objectives, target market, and strategy for the brand
  3. Indicate how elements of the promotion mix (mainstream, alternative, direct and online advertising, sales promotions, direct marketing, and PR) should be coordinated to achieve communication objectives.

Since this was for a module in school, we only presented our campaign to the class and our professor.

Crocs – Nanyang Technological University

For
Crocs
Date
November 2018
Type
Integrated Marketing & Communications Campaign