WHAT IT'S ALL ABOUT
As part of my Advertising module on exchange at Yonsei University, we were asked to develop an IMC plan for a specific brand challenge of our choice. Since this was for a school project, we only presented our campaign to the class and our professor.
Burger King – Yonsei University
Integrated Marketing & Communications Campaign pitch for a school project.
For |
Burger King |
Date |
June 2019 |
Type |
Integrated Marketing & Communications Campaign |